NESPRESSO CAFE

This was a particularly fun unit for Nespresso. The unit was showcasing two of their coffee machines. We wanted the user to "touch" the product in a way so I designed the overlay CTA to involve the user by making a cup of coffee. I opted to go with a split main page that the user can click and drag the tool to move left and right. The user could then learn more about the respective coffee machine as well as see the other colors. The most fun part of this unit however was the in-unit game. Users can draw designs in the coffee foam using beige and brown colors. Artwork would then be able to shared on social media for additional exposure.

Art Direction, Design - Desktop