The Northface wanted an iRoll ad that incorporated an in-unit catalog, an interactive winter expedition story, and a store locator. I took care of the full design from start to finish. The client wanted to push the four main activities the Northface promotes; snow sports, mountaineering, running, and hiking. As someone who has experience rock climbing these units are always fun to design. I get to impart a little bit of my own experiences into the work. Not only do I get to enjoy climbing, I get to communicate that to other potential climbers.

Art Direction, Design - Desktop